About the service

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The purpose behind it all
Magazines and PR bosses make use of professional editing services to boost the quality of their content and give it more audience appeal.
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AI cannot replace this skill
​Despite the advent of AI, it is still the personal touch which lifts one publication or press release above another. With a keen eye for detail and having gathered years of experience, our experienced journalist can refine articles, improve clarity, and maintain consistent tone and style throughout the publication.
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We can help you to:
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Elevate your brand's image
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Increase reader engagement
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Uphold high editorial standards
Effective proofreading and copy-editing can:
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Help to attract readers
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Strengthen your reputation
A background in journalism
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Our service is run by a sub-editor who is qualified by the NCTJ and has worked extensively as a sub-editor on newspapers and magazines in the UK before turning freelance.
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He will be there to make sure that your copy is in the best possible condition before it is presented to your glorious public. Presentation is everything!​
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UK-based but with a global outreach
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Although based in the UK, by being an online virtual subbing operation, sub-editor.com has accepted work from all over the world, including Europe and Asia.
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Some big names have enjoyed our services, but we have also been pleased to accommodate more modest clients. Regular or occasional work is equally welcome, whether you are a worldwide organisation or a more humble outfit seeking to find your way in a busy market.
What about using AI to proofread?
It takes only a quick search to see how the unguarded use of AI can wreak havoc and cause huge embarrassment for PR and advertising companies.
According to the UK Press Gazette, journalists are having to make extra checks after it was discovered that PR companies are quoting fake "experts" using AI-generated responses.
Furthermore, an investigation in April 2025 revealed that one of the UK’s most widely-quoted psychologists does not even exist!
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Any use of AI thus needs to be checked at least as much as all the other aspects of your production process.​​​​​
